Core
One brand, one creator, a steady start.
₹2,999/ month + taxes
- 1 active AI creator
- 1 production unit / month
- 10 planning idea/script slots
Pricing
Monthly plans, measured in units you can read.
Every plan includes AI creators, planning slots and production units. You see a quote before any production starts — and nothing renews into an overage.
Plans
Growth
Recommended for small teamsA small in-house creative team.
₹11,999/ month + taxes
- 3 active AI creators
- 8 production units / month
- 3 seats for your team
Agency
Several brands sharing one allowance.
₹24,999/ month + taxes
- 5 brand workspaces
- 10 active creators in total
- 16 production units shared
Talk to us
Self-serve checkout opens later. We set Agency up with you.
Founding Growth: available to approved founding organisations; assigned by our team. It is not available at checkout.
What each plan includes
Allowances reset every monthly billing period and are shared across your organisation.
| Included each month | Core₹2,999 | Growth₹11,999 | Agency₹24,999 |
|---|---|---|---|
| Brand workspacesSeparate brand kits, products and creators. | 1 | 1 | 5 |
| Active AI creatorsPersistent fictional creators with locked identity. | 1 | 3 | 10 |
| Team seatsPeople who can plan, review and approve. | 1 | 3 | 5 |
| Production units / monthFinished, checked video production. Shared across the organisation. | 1 | 8 | 16 |
| Planning slots / monthIdeas and scripts — not videos. | 10 | 30 | 150 |
| Static posts / monthImage posts and carousels from approved assets. | 4 | 10 | 50 |
Core₹2,999 / month
- Brand workspaces
- 1
- Active AI creators
- 1
- Team seats
- 1
- Production units / month
- 1
- Planning slots / month
- 10
- Static posts / month
- 4
Growth₹11,999 / month
- Brand workspaces
- 1
- Active AI creators
- 3
- Team seats
- 3
- Production units / month
- 8
- Planning slots / month
- 30
- Static posts / month
- 10
Agency₹24,999 / month
- Brand workspaces
- 5
- Active AI creators
- 10
- Team seats
- 5
- Production units / month
- 16
- Planning slots / month
- 150
- Static posts / month
- 50
How production units work
Units follow newly generated motion seconds — the expensive part — not the total length of your video.
What a production unit is
- A production unit is a unit of finished, checked video production — not a token and not a cash wallet.
- Eight units does not mean eight videos of any complexity: longer generated footage uses more units.
- Planning slots are ideas and scripts, not videos.
- A second language, a new creative version or extra generated footage is re-quoted before any work starts.
Need more in a month? Top-up units are ₹1,299 each, valid for 90 days from purchase.
Worked example
A 26-second product reel
- Hook to camera4s · generated
- Pouch close-up6s · not generated
- Spoon into dal4s · generated
- Tip overlay7s · not generated
- End card5s · not generated
1 production unit
8s newly generated · 26s total
1 unit · up to 8s generated
Standard hybrid reel
A 20–30 second reel with up to 8 newly generated motion seconds, one creator, one language, one aspect ratio, captions and a supported recipe.
2 units · up to 16s generated
Extended hybrid reel
A supported output with up to 16 newly generated motion seconds.
3 units · up to 24s generated
Fully generated 24s
A supported, fully generated 24-second output.
Top-up units
Need more in a busy month? Buy standard production units one at a time from the app. Valid for 90 days.
₹1,299/ unit + taxes
Billing policy, in plain words
These are our current product assumptions and remain subject to legal review before launch. Binding terms will live in the approved Terms and Refund policy.
Included units expire at period end
Plan units are granted each billing period and do not roll over.
Top-ups are valid for 90 days
Each top-up unit is ₹1,299 and expires 90 days after purchase. The validity period is shown before you pay.
No automatic overage
If you run out, production pauses until you choose to top up or your next period begins. No surprise charges.
No annual discounts
Plans are monthly. We would rather keep prices simple than offer lock-in discounts.
No unlimited videos or revisions
Every production is quoted in units before it starts. Repairs of our own faults are on us; new creative directions are re-quoted.
Units are not a wallet
Units cannot be transferred between organisations or exchanged for cash.
Prices exclude taxes
Prices exclude applicable taxes. Tax display and calculation are configured and reviewed separately.
Pricing questions
What counts as one production unit?
A standard hybrid reel of 20–30 seconds with up to 8 seconds of newly generated motion, one creator, one language and one aspect ratio. Longer generated footage uses more units, and you always see the quote first.
Do planning slots use production units?
No. Planning slots cover ideas and scripts. Units are only used when you approve a production quote.
Can I change plans?
Yes. Plan changes are handled from billing settings in the app. Exact proration rules will be published with the approved terms.
Why is the Agency plan “Talk to us”?
Agency workspaces involve several brands sharing one allowance, so we set them up with you directly while self-serve checkout is prepared.
Something else? Email [email protected]
Meet your brand’s first AI creator.
Set up your brand, design a creator and plan your first reel. You approve every step before anything is published.